As you know, keeping up with the ever-evolving digital marketing landscape is challenging. The volume of new tools, best practices, and performance metrics grows by the day. That’s why simplification is a key focus for all marketers this year. Marketers are moving away from overly complicated marketing strategies and focusing on streamlining their efforts instead.
But what does that look like in practice? How can you simplify your advertising efforts using Adobe software? Let’s take a closer look at five ways to achieve simplification in your advertising efforts using Adobe software & it’s associated Adobe Campaign partner.
4 Ways to Simplify Your Advertising Efforts With Adobe Campaign
1. Combine your data to identify the best opportunities
Marketers are often surprised by the power of combining data from different sources, like Adobe Campaign and Adobe Analytics. When you combine your data, you open up new opportunities for segmentation, targeting, and campaign creation.
This might sound like a lot of work, but with Campaign, you can automatically combine data sources, like Adobe Analytics and Marketo, and use that information to inform your ad strategy. You can also create a custom data source to bring in data from virtually any source.
You can, for example, use your CRM data to target your existing customers with a special offer. You can also use your CRM data to identify the best types of prospects to target with a particular ad creative. When you combine your data, there are almost no limits to the insights you can gain and use to inform your ad strategies.
2. Create tailored ad campaigns for each platform
When you’ve identified the best opportunities, it’s time to create tailored campaigns for each platform. Creating separate campaigns for each platform not only helps you better tailor your ads to each platform, it also allows you to more easily scale your efforts across multiple channels.
When you use Campaign to create tailored ad campaigns for each platform, you give yourself the ability to quickly and easily make changes across multiple channels at once, instead of having to log in and out of multiple platforms. And you can also easily replicate the best performing campaigns across multiple platforms.
You can also use one campaign to manage content across multiple channels, which means that you don’t have to create and manage multiple individual campaigns for each platform.
3. Automate your ad testing process
There are a number of ways to automate your ad testing process using Adobe Campaign. You can, for example, set up cadence rules to create a timed rotation of creative. You can also set up distribution rules to distribute your ads evenly across a number of placements. You can even set up creative rules to manage your ad creative. And, if you’re leveraging paid search (i.e. Google Ads), you can set up rules within Google’s AdWords platform that will send certain ads to certain audiences.
When combined with Campaign’s ability to combine data from different sources, these rules allow you to automate your ad testing process in a number of different ways. You can, for example, set up rules to automatically send a certain Creative Ad to a specific audience you’re targeting.
Conversely, you can set up rules to automatically send a certain Creative Ad to a specific audience you’re excluding. At least one study has shown that automated ad testing can improve click-through rates by up to 48%. Automating your ad testing process from the start helps you get to those click-through rates as quickly as possible.
4. Use Adobe Analytics to continuously monitor performance
There are a number of ways to use Adobe Analytics to continuously monitor your performance. You can, for example, set up automated rule-based alerts. You can also set up rules to automatically recommend changes to your campaigns. Rules can, for example, automatically recommend an increase in bid if the performance drop is due to a low click-through rate.
All of these tools help you continuously monitor your performance and make adjustments as needed. When you use Campaign to combine data from different sources, like Adobe Analytics and Marketo, you can also use those insights to inform your rules.
You can, for example, set up rules to detect if your customers are abandoning their shopping carts and then send them an email to try to get them to complete the purchase. You can also set up rules to detect if your customers are from a specific geography and send them a special promotion designed to appeal to their purchasing habits.
So Is Adobe Campaign easy to use?
Simplification is a key focus for all marketers this year. That means marketers are moving away from overly complicated marketing strategies and focusing on streamlining their efforts instead. But what does that look like in practice? How can you simplify your advertising efforts using Adobe software?
